Green to Gold
A revised and updated edition of Green to Gold was released in January 2009. Now available in paperback for the first
time, Green to Gold explores and explains what every executive must know to manage the environmental challenges facing business and society. Environmental pressures are here to stay, and executives need business-savvy advice on how to profit from them.
The paperback edition includes a new preface on the forces driving business down a green path, a new section with frequently asked questions from executives around the world, and new and updated stories reflecting new realities throughout the book. Green to Gold includes stories of groundbreaking work from companies as varied as Toyota, Wal-Mart, BP, Nike, and IKEA. Green to Gold version 2.0 could not have come at a better time.
Green to Gold was recently was just named by INC. magazine in its 30th anniversary issue as one of the 30 most important business books of the last 30 years.